Attitudes and Persuasion

Review Questions

Attitudes describe our ________ of people, objects, and ideas.

  1. treatment
  2. evaluations
  3. cognitions
  4. knowledge

Hint:

B

Cognitive dissonance causes discomfort because it disrupts our sense of ________.

  1. dependency
  2. unpredictability
  3. consistency
  4. power

Hint:

C

In order for the central route to persuasion to be effective, the audience must be ________ and ________.

  1. analytical; motivated
  2. attentive; happy
  3. intelligent; unemotional
  4. gullible; distracted

Hint:

A

Examples of cues used in peripheral route persuasion include all of the following except ________.

  1. celebrity endorsement
  2. positive emotions
  3. attractive models
  4. factual information

Hint:

D