Introduction to Sociology 2e adheres to the scope and sequence of a typical, one-semester introductory sociology course. It offers comprehensive coverage of core concepts, foundational scholars, and emerging theories, which are supported by a wealth of engaging learning materials. The textbook presents detailed section reviews with rich questions, discussions that help students apply their knowledge, and features that draw learners into the discipline in meaningful ways. The second edition retains the book’s conceptual organization, aligning to most courses, and has been significantly updated to reflect the latest research and provide examples most relevant to today’s students. In order to help instructors transition to the revised version, the 2e changes are described within the preface.

Describe the evolution and current role of different media, like newspapers, television, and new media
Understand the function of product advertising in media
Demonstrate awareness of the social homogenization and social fragmentation that occur via modern society’s use of technology and media

Students express themselves verbally, visually, and musically by creating multimodal autobiographies, exchanging ideas with other students and sharing important events in their lives through PowerPoint presentations.

Writers and film buffs alike will sharpen their skills in this multimedia unit as they work together to author and design a digital video.

This is the Writers Guild of America homepage. It is an organization for writers in the motion picture, broadcast, cable and new media industries. In addition to other services, the site provides a mentoring service for its members.