What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting debate for intermediate and middle school students. Links available to other PBS activities and lesson plans.

Student groups are challenged to create food packages for specific foods. They focus on three components in the design of their food packages; the packages must keep the food clean, protect or aid in the physical and chemical changes that can take place in the food, and present the food appealingly. They design their packaging to meet these requirements.

Find the next hit movie based on trends by structuring and analyzing data in a spreadsheet. Time to complete: 6-9 hours

Research and organize information to prepare to write a business plan. Time to complete: 45-90 minutes

This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.

A free online simulation that demonstrated the bull-whip effect, and the complexities of supply chain management, responding to changes in customer demand.

This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Define and organize your business's growth by writing a business plan. Time to complete: 45-90 minutes