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Selling Teens: Using the Merchants of Cool PBS documentary to examine media influence on teens
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CC BY-NC-SA
Rating

This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.

Subject:
Business and Communication
Marketing
Sociology
Material Type:
Activity/Lab
Lecture
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Pedagogy in Action
Author:
Michelle Kunz
Date Added:
02/24/2021
Supply Chain Management Simulation Activity
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

A free online simulation that demonstrated the bull-whip effect, and the complexities of supply chain management, responding to changes in customer demand.

Subject:
Business and Communication
Management
Marketing
Economics
Material Type:
Activity/Lab
Data Set
Simulation
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Pedagogy in Action
Author:
Michelle Kunz
Date Added:
02/24/2021
Using PRIZM Look-up to Identify Consumer Markets
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.

Subject:
Business and Communication
Marketing
Economics
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Pedagogy in Action
Author:
Michelle Kunz
Date Added:
02/24/2021
Where Would Shoppers Go?
Conditional Remix & Share Permitted
CC BY-NC-SA
Rating

Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.

Subject:
Business and Communication
Marketing
Psychology
Material Type:
Activity/Lab
Provider:
Science Education Resource Center (SERC) at Carleton College
Provider Set:
Pedagogy in Action
Author:
Michelle Kunz
Date Added:
02/24/2021