This is a PBS Frontline broadcast support site which examines the role of marketing to teens, and the influence marketing has on teen culture.
A free online simulation that demonstrated the bull-whip effect, and the complexities of supply chain management, responding to changes in customer demand.
This activity demonstrates geo-demographic consumer segment lifestyle consumption patterns. The information available on the site is relevant to segmentation and targeting strategies used by marketers.
Two formulas and a scenario for students to apply two retail gravitation models used to predict where shoppers will choose to shop.