Create, promote, and manage an online business using digital tools. Time to complete: 6-9 hours

This report, sponsored by the U.S. Department of Labor describes managerial-level jobs in advertising, marketing, and public relations. The report includes working conditions, needed training, salary, job outlook, etc.

This resource provides information about public relations specialist careers, including working conditions, job outlook, qualifications, salary, etc.

This U.S. Department of Labor site describes sales jobs, including working conditions, job outlook, qualifications, salary, etc.

In this activity students examine and learn about the various jobs and skills within marketing careers.

Watch a young manager as he describes his role at a major US company and explains how his large family, rural upbringing, engineering education, and college internships all paved his way to a successful career.

Learn why the campaign to reduce fat in our diet is the best example yet of how the science of nutrition can get highjacked by the ideology of nutritionism. [1:34]

Students analyze an assortment of popular inventions to determine whom they are intended to benefit, who has access to them, who might be harmed by them, and who is profiting by them. Then they re-imagine the devices in a way that they believe would do more good for humanity. During the first 90-minute class period, they evaluate and discuss designs in small groups and as a class, examining their decision-making criteria. Collectively, they decide upon a definition of "ethical" that they use going forward. During the second period, students apply their new point-of-view to redesign popular inventions (on paper) and persuasively present them to the class, explaining how they meet the class standards for ethical designs. Two PowerPoint® presentations, a worksheet and grading rubric are provided.

The 11th grade learning experience consists of 7 mostly month-long units aligned to the Common Core State Standards, with available course material for teachers and students easily accessible online. Over the course of the year there is a steady progression in text complexity levels, sophistication of writing tasks, speaking and listening activities, and increased opportunities for independent and collaborative work. Rubrics and student models accompany many writing assignments.Throughout the 11th grade year, in addition to the Common Read texts that the whole class reads together, students each select an Independent Reading book and engage with peers in group Book Talks. Students move from learning the class rituals and routines and genre features of argument writing in Unit 11.1 to learning about narrative and informational genres in Unit 11.2: The American Short Story. Teacher resources provide additional materials to support each unit.

In this unit, students will take a look at the historical vision of the American Dream as put together by our Founding Fathers. They will be asked: How, if at all, has this dream changed? Is this dream your dream? First students will participate in an American Dream Convention, acting as a particular historical figure arguing for his or her vision of the American Dream, and then they will write an argument laying out and defending their personal view of what the American Dream should be.

ACCOMPLISHMENTS

Students read and annotate closely one of the documents that they feel expresses the American Dream.
Students participate in an American Dream Convention, acting as a particular historical figure arguing his or her vision of the American Dream.
Students write a paper, taking into consideration the different points of view in the documents read, answering the question “What is the American Dream now?”
Students write their own argument describing and defending their vision of what the American Dream should be.

GUIDING QUESTIONS

These questions are a guide to stimulate thinking, discussion, and writing on the themes and ideas in the unit. For complete and thoughtful answers and for meaningful discussions, students must use evidence based on careful reading of the texts.

What has been the historical vision of the American Dream?
What should the American Dream be? (What should we as individuals and as a nation aspire to?)
How would women, former slaves, and other disenfranchised groups living during the time these documents were written respond to them?

BENCHMARK ASSESSMENT: Cold Read

During this unit, on a day of your choosing, we recommend you administer a Cold Read to assess students’ reading comprehension. For this assessment, students read a text they have never seen before and then respond to multiple-choice and constructed-response questions. The assessment is not included in this course materials.

In this lesson, students will meet in groups, read some background information about characters, and create a shared page for the character they will represent at the American Dream Convention.

This lesson focuses on how food packages are designed and made. Students will learn three of the main functions of a food package. They will learn what is necessary of the design and materials of a package to keep food clean, protect or aid in the physical and chemical changes that can take place in a food, and identify a food appealingly. Then, in the associated activity, the students will have the opportunity to become packaging engineers by designing and building their own food package for a particular type of food.

Students learn basic marketing concepts and use professional marketing techniques to compose an advertisement for a hybrid vehicle. In the process, they learn the principles of comparative analysis.

We are bombarded by new foods every time we go into a grocery store or watch television. Where are all of these foods coming from? Food science is the answer. This AFNR unit introduces several aspects of food science. Students investigate the issue of food safety, the chemistry, biology and physics involved in making some foods, and create a package design to market a new food product. This unit features 6 lessons and 8 files. Lessons are aligned to NGSS.

Scientists and engineers work together to “industrialize” the use of agriculture products. Oil and protein from plants can be turned into many products. Design some new products using items from around your house. Then use soy protein to create a new bio-based material. This activity is one of several from a 4H Agriscience Biotechnology Series. This unit features 1 lesson and 1 file. Lessons are aligned to NGSS.

Students act as lab technicians working for a cosmetic company and learn the names, functions and units of common lab and measuring equipment by generating soy-based beauty products. Students will learn how to use SLOPs to create soy-based beauty products and research STEM career fields within the cosmetic industry. This unit features 5 lessons and 5 files. Lessons are aligned to NGSS.

Meet Jada Cooper-Taylor, an Industrial Engineer and Operations Manager for Target. She is also a beauty entrepreneur with her own makeup line for Adaj Beauty. Engineering Your Future shares real stories from young professionals who want to inform and inspire students about in-demand engineering careers.

This lesson plan focuses on discussion of inventions, brainstorming new products or improvements, and identifying the protection, production, and marketing processes.

It's tempting to assume that technology is the key when it comes to reaching your audience and engaging them. However, creativity and innovation trump purely technological choices. This article explains the role of each in successfully marketing a product. (Published Oct. 24, 2019)

What are advertisers really selling? Are there hidden messages in ads? In this lesson, students explore the concept of persuasive advertising and evaluate ads directed at young consumers. A timely lesson that would generate interesting debate for intermediate and middle school students. Links available to other PBS activities and lesson plans.